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The
all new, updated Fourth Edition of
“Building a Successful Practice” is now available!
Click here to purchase
Schools click
here for our Schools Textbook program
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This book
is considered to be the definitive guide to developing
and marketing alternative healthcare practices. The Third
Edition, released in 1998, sold tens of thousands of copies
nationwide to practitioners and alternative healthcare
schools.
New additions to the book include:
Expanded section on Marketing, giving you an easy to follow
and comprehensive program to get clients in the door,
no matter what your modality is.
Expanded section on Advertising, detailing the very best,
and worst, ways to advertise and promote your practice.
How to acquire and design the best office space.
How to write press releases, articles and other promotional
material.
Easy tips for managing budgets, billing, insurance &
profits.
Preview pages from the book here.
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Reviews:
“This book gives you everything you need to know
about the marketing and business side of alternative healthcare
– all the stuff they didn’t teach me in massage
school. I followed each step in opening my office and
marketing my practice, and I couldn’t have done it
without this guide.” — Deb Sater, CMT.
“No matter what your specialty, or whether you are
just starting out or have been working for years, this
book will become an invaluable tool in your practice.
You won’t regret it.” — David Saybolt,
Yoga Teacher, Energy Healer
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