Building a Successful Practice
The Fourth Edition of Building a Successful Practice is now available!
Written by Jason Liles and Shiroko Sokitch, MD, this book is considered the definitive guide to creating and marketing a successful alternative healthcare practice. The third edition, released in 1998, sold tens of thousands of copies nationwide to practitioners and alternative healthcare schools.
New additions to the book include an expanded section on marketing and advertising, as well as updated information on writing articles, press releases, giving talks, money management and office organization.
The all new, updated Fourth Edition of
“Building a Successful Practice” is now available!
Schools click here for our Schools Textbook program
This book is considered to be the definitive guide to developing and marketing alternative healthcare practices. The Third Edition, released in 1998, sold tens of thousands of copies nationwide to practitioners and alternative healthcare schools.
New additions to the book include:
- Expanded section on Marketing, giving you an easy to follow and comprehensive program to get clients in the door, no matter what your modality is.
- Expanded section on Advertising, detailing the very best, and worst, ways to advertise and promote your practice.
- How to acquire and design the best office space.
- How to write press releases, articles and other promotional material.
- Easy tips for managing budgets, billing, insurance & profits.
Preview pages from the book here.
Reviews:
“This book gives you everything you need to know about the marketing and business side of alternative healthcare – all the stuff they didn’t teach me in massage school. I followed each step in opening my office and marketing my practice, and I couldn’t have done it without this guide.” — Deb Sater, CMT.
“No matter what your specialty, or whether you are just starting out or have been working for years, this book will become an invaluable tool in your practice. You won’t regret it.” — David Saybolt, Yoga Teacher, Energy Healer